Better workflows.
Thought through.
Perspectives on localization, custom automation and the people who make global production work.
A localization workflow should fit the project
Before we talk about automating a localization project, I want to understand how the project actually works. Which masters are coming in? What needs to change for each market? Who approves the language, who approves the creative, and who has the final say on delivery?
Read article ↗Where people stay in control of localization automation
When a team asks about AI in localization, one of the first things I want to discuss is what the system should not decide. That is not a limitation to hide. It is part of designing a workflow that people can use with confidence.
Read article ↗Follow the sun production needs a clear handoff
The appeal of follow-the-sun production is easy to understand. One team finishes its day, another team picks up the work, and the project can keep moving across time zones. But having people in different places is only the starting point.
Read article ↗Let’s look at your workflow.
Explore our illustrative automation examples, or tell us about your next localization project.